Ellen Kaufman Is Epic


First position with Vail Resorts?

Boot-fitter at Boulder Ski Deals, home of the Ski Deals!

How has your previous experience at Vail Resorts prepared you for your current role in VRR?

I’m very familiar with the mad jungle that is the retail sales floor and I know how important it is that the right product is in our stores. I try my best on the data side of things to ensure all goes as smoothly as possible out on the front lines.    

What aspect of your role do you find most rewarding?

Supporting the unstoppable workhorse that is the Data Integrity team.

What quote sums up your personal motto?

Surrender to the flow.

What is your Experience of a Lifetime?

My first ever CAT trip this past season with RIDE snowboards. It was dumping snow the entire day. We lapped the backcountry in waist-deep powder until it got dark. I couldn’t wipe the smile off my face for a week after that.  

What’s on your bucket list?

Shred Japan! I need to experience a “Japan-uary” at least once in my lifetime.

Congratulations! You won the lottery. What would you splurge on?

Definitely booking that trip to Japan. Endless sushi.  

Have Fun | How do you feed your have fun value?

Snowboarding, rollerblading, camping, music, and puzzling.

Do Good | Describe a meaningful volunteer experience you’ve had in your life.

Every experience I’ve ever had at the Boulder Humane Society.